"The Report The
Enterprise
Mobile App
Market Status Report 2012 provides information on pricing, market
analysis, shares, forecast, and company profiles for key industry
participants. - MarketResearchReports.biz"
Description
The Enterprise Mobile App Market Status Report 2012 provides a
comprehensive overview of the market for enterprise mobility. It
provides data, key market figures, technological and social trends
and an analysis on the enterprise mobile app market. It highlights
and discusses strategies employed by enterprises currently deploying
mobile solutions and how enterprise mobility service providers are
fulfilling the demand for services and products. It is targeted
towards enterprises aiming to further their mobile capabilities and
developers, both new entrants and those that already operate in this
market, that want to understand what other market players are
offering and what enterprises are looking for.
The Enterprise Mobile App Market Status Report 2012 covers three key
market dimensions:
A) The market for enterprise mobile apps:
The report provides a detailed description of the drivers of mobile
app adoption in the enterprise. It also includes a detailed picture
and description of the enterprise mobile app value chain and where
various service providers’ offerings fall into the value chain.
B) The current state of enterprise mobility and enterprise app
sourcing:
The report depicts a picture of the current state of enterprise
mobility by reporting the findings of a global survey in which 476
businesses of varied size and industry took part. It contains a
detailed analysis of the enterprise geared apps found in major OS/OEM
consumer app stores.
C) Enterprise Mobility Trends & Challenges:
Through in depth-interviews with developers and service providers and
on the basis of a comprehensive global survey, the report maps out
the future developments and challenges of the market for enterprise
mobile apps.
View Full Report at
http://www.marketresearchreports.biz/analysis/171547
This report concentrates on the status of the market for enterprise
mobile app. The report’s objective is to give a comprehensive
overview of the market and enable readers to gain a deep
understanding of its current status, its driving factors and its
future developments. The report will provide companies from all
industries and sizes with insights into the market.
The report answers the following main questions:
- How is the widespread adoption of Bring Your Own Device policies affecting the market for enterprise mobile apps?
- How are both traditional and new entrants to the market of enterprise mobility fulfilling the demand?
- What are the key market developments and trends?
- What can I learn from current best practices?
Following the successful adoption of “Business to Customers”
apps, the market for mobile apps in the enterprise has tipped in the
last 12-16 months. Enterprises, aiming to further their mobile
capabilities, are now focusing on the deployment of “Business to
Employee” and “Business to Partner” apps.
The reason for this is two-fold: Bring Your Own Device policy
adoption, which saw employees bringing personal smartphones and
tablets to the workplace, and increased capabilities of smartphones
and tablets, which expanded the number of business functions that can
be performed on the go.
In order to place enterprise mobility in the correct context The
Enterprise Mobile App Market Status Report 2012 describes in detail
the drivers of mobile app adoption within enterprises and the
enterprise mobile app value chain, which extends from developing to
managing apps, before providing key data on the market for enterprise
mobile apps.
It reports the results of an enterprise mobility global survey in
which 476 companies took part. It reports the number of enterprise
geared apps currently present in major OS/OEM app stores and how
these apps could be classified according to their relevance for
enterprise. Case studies provide an exemplification of strategies
employed to manage and position enterprise mobile apps. In-depth
interviews with developers targeting this market were carried out and
provide a unique perspective of the current challenges and trends.
The Enterprise Mobile App Market Status Report 2012 covers 5 major
aspects:
1) Characteristics of the market for mobile apps in the enterprise
2) Status of mobile apps in enterprises
3) The status of enterprise apps sourcing
4) Mobile device and app management
5) Trends and challenges in the enterprise mobile app market
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Sample copy of this Report at
Table Of Content
1 Contents
2 Preface
3 Characterizing the market for mobile apps in the enterprise
3.1 Drivers of mobile app adoption
3.2 Enterprise mobile app value chain
3.3 Scope of the report
4 Status of mobile apps in the enterprise
4.1 How companies are using enterprise apps
4.1.1 Mobile device policy in the enterprise
4.1.2 Current and planned usage/functionality of mobile enterprise
apps
4.1.3 Mobile enterprise app sourcing, platforms and distribution
4.1.4 Planned investments in enterprise apps and downloads
4.1.5 Barriers to adoption and issues of security
4.1.6 Benefits associated with app usage
5 Status of enterprise apps sourcing
5.1 Enterprise-relevant apps within the consumer apps ecosystem
5.1.1 Overview of stores and enterprise-relevant categories
5.1.2 Apps with high relevance for the enterprise
5.1.3 the 10 categories of “Core enterprise” apps
5.2 Enterprise-oriented mobile service offerings (legacy and emerging
vendors)
5.2.1 Status of mobile offerings from traditional enterprise vendors
5.2.2 Status of mobile offerings from oem/hardware vendors
5.2.3 Status of mobile enterprise offerings from mobile os leaders
6 Mobile device and app management
6.1 Status of mobile device management (mdm) systems illustrated
along top 5 vendors
6.2 status of Mobile enterprise application platforms (meaps)
illustrated along top 5 vendors
7 Outlook: enterprise app market trends and challenges
7.1 Trends
7.2 Challenges
8 About research2guidance
9 Appendix
9.1 Enterprise mobile apps: reality check survey participants
9.2 List of business apps surveyed
9.3 additional examples of core enterprise app developer types
9.4 Glossary
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