"The Report Global
Marketing Automation Software Market 2017-2021 provides information
on pricing, market analysis, shares, forecast, and company profiles
for key industry participants. - MarketResearchReports.biz"
MarketResearchReports.biz
announces the addition of a new report to its repository, which
contains thorough analysis of all the factors that may influence the
demand in the near future, positively or negatively. The report,
titled “Global
Marketing Automation Software Market
2017-2021,” has been prepared using proven research methodologies
and estimates the market to expand at a significant CAGR of 8.22%
during the forecast period of 2017 to 2021.
The report observes that
marketing automation software is primarily helpful in streamlining,
scheduling, segmenting, and tracking the marketing campaigns. With
this software, a number of repetitive tasks are removed, which in
turn improves the overall efficiency. Moreover, marketing automation
software provides features such as campaign creation and management,
e-mail marketing, and data collection, storage, analysis, and
reporting. It does so by connecting various marketing channels such
as content marketing, social media, and e-mails. Marketing automation
software assists in proper organizing of the data, which in turn
results in increased revenue and better return of investment (ROI).
In addition to that, this software is capable of providing
customer-specific information to the companies so that they can
segment their consumers and target them accordingly on the basis of
common interests and behaviors.
According to the report, some
of the key factors driving the global marketing automation software
market are: increased need for improved customer digital experience,
need for advanced regulatory compliance on software licenses, growing
need for lead nurturing, and surging demand for higher ROI.
Conversely, some of the challenges for the market include increased
risks related to data security and privacy, interoperability issues,
lack of comprehensive integration strategy, and high cost of the
software. The report also highlights a few trends that must be noted
by the players, such as emergence of location-based marketing,
increasing adoption of omnichannel marketing model, and growing need
for improved marketing assets visibility.
Based on deployment model, the
report segments the global marketing automation software market into
on-premises and cloud-based. Out of these two, cloud-based deployment
model software is surging significantly ahead of on-premises segment.
With cloud-based automated marketing software, enterprises can reduce
operational duration and regulate payment. This also helps in
reducing periodic maintenances and updates. Geographically, the
report analyzes the potential of three regions: Americas, EMEA, and
APAC, and rates the Americas are the most lucrative region with most
of the demand coming from the countries of the U.S., Canada, and
Mexico.
View Press Release @
http://www.marketresearchreports.biz/pressrelease/3742
The report identifies Oracle,
IBM, Salesforce.com, Marketo, Act-On Software, HubSpot, Adobe
Systems, and Infusionsoft as the leaders in highly competitive global
marketing automation software market. It expects the competition to
intensify further in the new future with added demand coming from
various industries such as media, manufacturing, IT, retail,
healthcare, and education. Some of the other prominent players in
this market are Teradata, Cognizant Technology Solutions, Hatchbuck,
iContact, eTrigue, GreenRope, Inboundio, Salesfusion, SALESmanago,
LeadSquared, MarcomCentral, SAP, SAS Institute, and SharpSpring.
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