The report "Indian
Fitness Equipment Market: Trends & Opportunities (2012-2017) ",
has been prepared based on an in-depth market analysis with inputs
from industry experts.
Fitness equipments are objects
which are designed to give fitness workout so that one can lose
weight and burn out calories. Fitness
equipments have two sub-segments i.e. cardiovascular equipments
(including treadmills, ellipticals, stationary bikes etc.) and weight
training equipments (including dumbbells, barbells).
The
Indian
Fitness Equipment Market
is growing rapidly. Increasing urbanization and growing disposable
incomes in the country is bringing about such changes in the market.
Treadmills
remained to be the most popular equipment in the fitness equipments
market of India in the past few years due to ease of use. Treadmills
were followed by stationary bikes in the fitness equipment market.
The product gained popularity since it suits every age group and
works out as the only equipment for a full body workout. Ellipticals
have captured a bigger market share in comparison to stationary
bikes, but the price difference between both the equipments is the
main reason behind the same.
It
is forecasted that the demand of fitness equipments in the tier II
and tier III cities of the country will increase in the coming years.
The consumer market for fitness equipments in India is classified in
organized segment including health club chains, unorganized segment
and home segment.
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The
analysis of drivers explains the reason behind the growth in the
fitness equipment industry. Reasons include growing health awareness
and concerns, growing demand from companies, increasing number of
health clubs, growing youth population in India, boom in the real
estate sector, reduction in import duties, increasing urbanization,
entry of foreign health clubs. The key challenges recognized include
factors such as less space in the residential complex, high cost of
raw materials, high dependence upon the distributors, lack of
knowledge of technology, shortage of good trainers, inadequate
research and development etc.
The
report titled “Indian Fitness Equipment Market: Trends &
Opportunities (2012-2017)” explores the health and fitness trends
in the country and the resulting sales of fitness equipments
including treadmills, ellipticals, stationary bikes and other
equipments. Historical trends in the sale of these equipments have
been assessed and also the expected growth potential evaluated in
this report. Also, the report analyzes the various factors driving
the growth, the challenges the industry faces and the major trends
that are being witnessed.
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Table of Contents
1. Executive Summary
2. Understanding Fitness
Equipment
3. Indian Fitness Equipment
Market Analysis
3.1. Market Size
3.2. Segment Analysis
3.2.1 Treadmill
3.2.2. Ellipticals
3.2.3. Stationary Bikes
3.3. Market Share
3.3.1. Segment Analysis
3.3.2. Regional Analysis
3.3.3. Users analysis
3.4. Pricing Analysis
4. India Fitness Market-Pest
Analysis
5. India Fitness Market:
Drivers & Challenges
5.1. Drivers
5.2. Challenges
6. Fitness Equipment Market
Trends
7. Competitors Analysis
7.1. Porter’s Five Forces
Analysis
7.2. Company profile
7.2.1. Manufacturers
7.2.2. Distributors
7.2.3. HEALTH CLUBS
8. Recommendations
Table 1: Peer Group Analysis
Table 2: Pricing Analysis for
Home Segment
Table 3: Pricing Analysis for
Institutions
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