“ Indoor
LBS
Market in SEA 2016-2020” is the latest addition to
MarketResearchReports.Biz industry research reports collection.
Market outlook of indoor
LBS market in SEA
Technavios market research
analyst predicts the indoor LBS market in SEA to grow at a CAGR of
around 90% during the forecast period. Proximity-based mobile
marketing and advertising is the primary growth driver for this
market. Proximity-based solutions provide not only relevant offers
and information to customers but also help companies to track data
regarding people at different venues and locations, and discover
common traffic patterns to understand and analyze consumer buying
behavior.
The rising popularity of
smartphones is anticipated to drive the market growth during the
forecast period. Also, due to mobile Internet that provides real-time
information and context aware services by leveraging cloud
technology, highly personalized location services have been provided
to retailers. These solutions help to maintain high customer
engagement increasing retailer sales.
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Segmentation of indoor LBS
market in SEA by industry
- Retail
- Aviation
- Healthcare
- Government organizations
Retailers are delivering
navigation and product details to assist the customer for better
purchase decisions. The retail industry constitutes approximately 60%
of the overall market.
Segmentation of indoor LBS
market in SEA by product
- Maps
- Automotive services
- Location and alerts
- Campaign management
- Location-based advertising services
- Precision geo-targeting
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Competitive landscape and
key vendors
The indoor LBS market includes
many stakeholders such as application developers, map providers, data
providers, platform providers, location-aware application, and media
providers. The development of innovative LBS solutions such as the
use of LED fixtures automatically increases customer demand.
The key vendors in the
market are
- HERE
- Sprooki
- Ruckus Wireless
Other prominent vendors in the
market include Cartogram, Foursquare, IndoorAtlas, Insiteo, Micello,
Near (AdNear) , Qualcomm IZat, and Shopkick.
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Table of Content :
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top vendor offerings
PART 03: Market research
methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
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