"The Report Global
Augmented Reality Market 2017-2021 provides information on pricing,
market analysis, shares, forecast, and company profiles for key
industry participants. - MarketResearchReports.biz”
MarketResearchReports.biz
has recently announced the addition of a detailed market research
report analyzing the global market for augmented reality. The report,
titled “Global
Augmented Reality Market 2017-2021,”
states that the market will exhibit a staggering 65% CAGR over the
period between 2017 and 2021, driven chiefly due to the rising usage
of augmented reality in the advertising sector.
In
terms of product type, the global augmented reality market has been
segmented into mobile devices and HMDs (head mounted displays). Of
these, the mobile segment dominated the market in 2016 and is
expected to retain dominance over the report's forecast period. One
of the key factors driving this segment's growth is the rising number
of companies that are launching AR apps to enable an enhanced way of
interaction with the real world. The number of consumers viewing AR
content is also adding to the growth prospects of the mobile segment.
Of
the key end-users of the augmented reality technology, including
enterprise and consumer, the enterprise segment is presently the
dominant contributor of revenue to the global market and is expected
to continue to lead in the forthcoming years as well. As tablets are
the most convenient devices for using augmented reality solutions and
applications, their increased usage in the enterprise sector has
helped the market generate a major share in its revenue.
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From
a geographical perspective, the report examines the augmented reality
market across regions such as Americas (North America and South
America), APAC (Asia Pacific), and EMEA (Europe, Middle East and
Africa). Of these, the market in Americas accounted for the dominant
share in the global market in 2016. The region is expected to
continue to have a strong hold on the global market throughout the
forecast period as well, gaining traction on the back of the rising
use of mobile devices with augmented reality apps and the high rate
of adoption of technological advances.
Moreover,
the rising funds diverted towards the increased use of AR technology
in products manufactured by companies such as Google, Intel, Apple,
and Qualcomm are leading to an increased awareness regarding the
technology among consumers. The study also mentions the ability of
the region to manufacture economical AR hardware as a key factor
strengthening the technology’s overall rate of adoption among
masses.
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The
vendor landscape of the global AR market is exceedingly fragmented
owing to the presence of a large number of companies and is still in
early developmental phases. The market features a very few number of
established companies as the poor consumer awareness regarding AR
products and solutions is making the competition largely undemanding.
Creation of innovative AR apps and crowdfunding are some of the most
trending strategies adopted by players in the market to increased
consumer awareness.
Some
of the key vendors operating in the global AR market are Atheer Labs,
Atheer Labs, Apple, Cinoptics, Blippar, Catchoom, Aurasma, Laster
Technologies, HTC, DAQRI, Lumus, Qualcomm, Rockwell Collins,
Optinvent, Sensics, Total Immersion, NGRAIN, Sieko Epson, Technical
Illusions, Vuzix, Wikitude, and WeAR Studio.
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