"The Report Evolving
Pharmaceutical Marketing Strategies: Digital as a Key Component of
Multichannel Marketing provides information on pricing, market
analysis, shares, forecast, and company profiles for key industry
participants. - MarketResearchReports.biz"
GBI Research’s latest
report,""Evolving Pharmaceutical Marketing Strategies:
Digital as a Key Component of Multichannel Marketing""
provides a comprehensive analysis of the changing pharmaceutical
marketing landscape in the digital age.
While the pharmaceutical industry
readily adopts new technologies to provide medical advancements, it
has been much slower to adopt technology within its marketing
efforts, mostly relying on traditional channels and methods. However,
the decreasing effectiveness of these traditional channels, given
changing physician, patient and consumer trends in today’s
increasingly digital society, is forcing an evolution of
pharmaceutical marketing strategies. The report examines how the
effective implementation of various digital marketing approaches, in
conjunction with traditional channels in an integrated multichannel
marketing strategy, has the ability to expand marketing reach,
increase audience engagement, provide higher return on investment
(ROI) and improve methods of tracking ROI for pharmaceutical
companies.
View Report @
http://www.marketresearchreports.biz/analysis/998992
The report features an overview of
the various marketing channels available to pharma, and examines the
factors driving change within this field. It analyzes how a wide
range of digital marketing methods can be effectively integrated into
a synergistic multichannel marketing strategy that allows both
traditional and newer channels to complement each other. Analysis of
the main challenges and risks associated with digital marketing
methods, in addition to potential solutions and approaches to
overcoming them, is provided. Real-world case studies of marketing
strategies and campaigns employed by pharma are also included.
GBI Research conducted extensive
research in order to provide a comprehensive view of the evolving
pharmaceutical marketing landscape. In addition to garnering views
from internal experts GBI Research conducted an extensive interview
with pharmaphorum CEO and founder Paul Tunnah, who is an experienced
industry thought leader and advisor with a specialist focus on
cross-stakeholder communication, digital/social media engagement and
collaborative innovation. Based on the totality of our research,
strategic recommendations and guidelines are provided throughout the
report for the effective implementation of digital marketing
strategies within a coherent overall multichannel marketing strategy.
This new report adds to our unique
portfolio of trusted industry analyses that enable our clients to
assess the most promising areas in the market and exploit key
business opportunities.
Get Sample Copy Of This Report
@ http://www.marketresearchreports.biz/sample/sample/998992
Scope
- What are the different marketing channels available to pharma?
- What factors are driving change in the traditional pharma marketing strategy?
- What is a multichannel marketing strategy? What are the benefits, and how can they be implemented effectively?
- What are the different digital marketing strategies that pharma can utilize in order to keep pace with changing needs, and maintain ROI? How can these be implemented effectively?
- What are the main challenges and risks associated with digital marketing methods, and what are some potential solutions and approaches to overcoming these?
- What digital marketing strategies and campaigns have been employed by pharma in recent years?
- What are the key strategic recommendations and guidelines for digital marketing as part of an integrated multichannel marketing strategy?
Reasons to buy
- Understand how and why pharmaceutical marketing is evolving
- Gain insights into various digital marketing strategies, their benefits and key features, and recommendations on how to effectively implement them
- Assess examples of approaches taken by other companies in the field
- Understand the challenges and risks involved in pharma digital marketing, and ways in which you can plan for these challenges and minimize risks
Table of Contents
Introduction
Executive Summary
Overview of Marketing Channels
Available to Pharma
Drivers of Change in Pharma
Marketing Strategy
Evolving Patient and Consumer
Market Trends
Evolving Physician Market Trends
Paradigm Shifts in Pharma Sales
Force
Advantages of Digital Strategies
versus Traditional Marketing Strategies in Pharma
Evolving Market Access Strategies
Digital and Multichannel Marketing
Strategies
Multichannel Marketing
Implementing a Multichannel
Marketing Strategy
Implementing Digital into
Face-to-Face Detailing
eDetailing
Big Data for Pharma Marketing
Predictive Modeling: Fundamental
Source of Big Data’s Power
Using Big Data for Physician
Targeting
Using Big Data for Sales Force
Allocation
Social Media: Key Opportunities
Provided by this Channel
Social Media Marketing: Key Points
to Note
Social Media Marketing Case Study
Embracing Video Content for
Digital Pharma Marketing
Key Features of Effective Video
Marketing
Prepare for Digital Drug Launches
Mobile Marketing: Updating
Practices for the Smartphone Era
Pharma Mobile Apps
Closed Loop Marketing as Part of
Multichannel Marketing
Medical Science Liaisons as part
of Multichannel Marketing
Utilizing Digital Tools to Empower
Medical Science Liaisons
Programmatic Advertising in Pharma
Programmatic Advertising:
Approaches to Avoid Regulatory Issues
Challenges of Pharma Digital
Marketing and Solutions
Social Media Marketing Challenges
and Solutions
AstraZeneca Social Media Guidance
Privacy Issues
Digital Talent Gap in Pharma and
Other Organizational Challenges
How does Branded Content Stay
Relevant in the Internet Age?
Challenge of Measuring Return on
Investment in a Multichannel Marketing Strategy
How to Accelerate Digital
Marketing
Pharma Digital Marketing
Strategies: Case Studies
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