"The
Report Big data and analytics: Telco strategies, investments and use
cases provides information on pricing, market analysis, shares,
forecast, and company profiles for key industry participants. -
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Summary
As
the volume of data being created has grown exponentially in the past
decade new technologies have emerged and been embraced by
organizations in all industry sectors for a number of use cases. The
amount of data being generated in the telecoms sector is colossal and
there is a clear opportunity for communications service providers
(CSPs) to analyze this data themselves and also, subject to legal and
regulatory conductions, to sell it to other organizations. Telecoms
operators are embracing big data analytics (BDA) with enthusiasm, but
while many report that BDA is fully operational and already
contributing benefit to their organizations others are still at the
exploratory stage of addressing its potential. The key challenges
operators face are a lack of BDA skills, organizational issues and
siloed data.
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Key Findings
In
the past few years CSPs across the world have been working with
technology providers and consulting firms on a range of BDA projects.
While there are strong indications that virtually every CSP has a BDA
initiative, it is still early days for BDA in the telecoms sector.
Improved
customer satisfaction is key driver. Customer satisfaction / churn
reduction is the most important driver of BDA implementations among
the firms surveyed for the purposes of this report. The ability to
personalize services for individual customers is the next highest and
also linked to revenue generation. Of importance too as a driver but
less so is network optimization, which is focused on cost savings.
No
pattern to how BDA is structured within organizations. A total of 40%
of the organizations surveyed opted for a centralized approach when
setting up the BDA function in their organization. A third opted for
a decentralised approach while just 20% set up a separate business
unit.
The
main challenge for telecoms operators nowadays who seek to implement
BDA within their organisations is to make important changes to the
culture of the organization to allow this to work. These changes may
not be the same for every organization but there will be some common
themes. Telecoms firms tend to be large organizations with
traditional hierarchical structures that present a challenge to any
new initiative to be deployed across the organization.
A
key factor in a successful implementation is to demonstrate success
at an early stage. With this is mind it is essential that the
organization does not fall into the trap of setting too many goals
and trying to please everyone at once. Even with senior level support
for the initiative and a senior person leading the project it is
important to be able to show positive results in order to fully
demonstrate the benefits of the process. Conversely, by taking the
analytical process in small steps it allows the team the flexibility
to change direction if any early objective isnt achieved
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Synopsis
Big
data and analytics: Telco strategies, investments and use cases
examines the current situation with regard to big data and analytics
among communications service providers, the use cases these
organizations are harnessing the technology for and to what extent
they are being successful. The Report provides an analysis of the
industry survey results that obtained insights from service providers
and their technology partners on their experiences with BDA
implementations. Built around numerous telco case studies from across
the world, this report sheds light on best practices for effective
use of BDA that may soon mean the difference between winners and
losers in the CSP market.
The
Report is structured as follows:
Section
1: Big data / analytics market context
Section
2: Industry survey results and analysis
Section
3: Telco BDA strategies, investments and use cases
Section
4: Key findings and recommendations.
ReasonsToBuy
Explore
key drivers and challenges to telco big data and analytics
implementations
Assess
big data and analytics adoption
Examine
telco strategies and best practices for commercializing big data and
analytics solutions
Gain
insights on telco investment plans for big data and analytics
implementations over the next 2-3 years
Identify
the main use cases for current and emerging big data and analytics
implementations
Table of Contents
Executive
Summary
Section
1 Big data / analytics market context Report scope and definitions
Global
market context 7 Participants in big data / analytics in the telecoms
market
Legal
and regulatory framework
Section
2 Industry survey results and analysis Status of service provider
implementation of big data/analytics
Drivers
of big data / analytics strategy
Level
of financial investment in BDA and operational structure
Perceived
challenges to BDA implementation 14 Perceived benefits of BDA
implementation
Extent
to which perceived benefits have been realized 16 BDA operator /
suppliers survey - key insights
BDA
operator / supplier survey - challenges to BDA implementation
Recommendations
on how to address BDA implementation challenges
Section
3 Telco BDA strategies, investments and use cases Telco BDA case
studies
AT&T
Orange
SingTel
Telefonica
26 BDA use cases in telecom environment
Network
optimization use cases: bell mobility, sprint
Fraud
detection use cases: vodafone and argyle data
Churn
reduction /customer experience management MTS India, XO
communications
BDA
as a service to customers / data monetization use cases: Pinsight
Media+, Telefonica Dynamic Insights
Use
cases: Key insights
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