"The Report MVNOs in
Europe: Data and M2M Segments Will Present the Highest Growth
Opportunities to MVNOs in Europe provides information on pricing,
market analysis, shares, forecast, and company profiles for key
industry participants. - MarketResearchReports.biz"
The
overcrowded European MVNO market has been showing strong momentum and
is set to grow at a CAGR of 5% during 2015-2020 to reach 110.7m MVNO
subscribers at the end of the year 2020. Germany, with more than 140
MVNOs will remain the largest MVNO subscriber market during 2015-2020
followed by the UK. Moreover, increasing usage of mobile data mainly
driven by the increasing smartphone penetration, deployment of 4G/4G+
spectrum, favorable regulatory framework and rising VAS offerings are
some the factors which will boost the MVNO market in Europe.
Increasing opportunities are to be witnessed in non-traditional MVNO
business models such as data only and M2M during the forecast period.
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Key Findings
- The most preferred business
model in the Europe is discount based model which is being adopted by
21% of the total MVNOs present in the region, closely followed by
niche segment occupying 20% market share, catering to segments
including youth, elderly (50+ aged), students and NGO supporters.
Business and ethnic models follow, accounting for 19% and 11%
respectively, while the roaming model is adopted by 10% of MVNOs.
- Pyramid Research projects
Germany will remain the largest MVNO country, in terms of
subscriptions serving 23m users at the end of 2015, followed by the
UK with 14.1m subscriptions and penetration of 14.8%. Other markets
such as Belgium, Spain,Denmark and the Netherlands are considered
hotbeds for MVNO growth.
- Regulators are formulating
MVNO specific framework to boost competition and reduce tariffs along
with setting up laws relating to rolling MNPs, reducing MTRs,
harmonizing the tariff differentials between off-net and on-net voice
traffic, etc. in order to ease up the entry barriers for MVNOs
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Synopsis
MVNOs
in Europe: Data and M2M Segments Will Present the Highest Growth
Opportunities to MVNOs in Europe', an Insider report by Pyramid
Research offers a thorough study of the MVNO market in Europe. It
examines the various MVNO business models adopted in Europe based on
their marketing approach, and provides an in-depth look at the
changing landscape of trends in MVNO adoption and investment.
The
report analyzes the MVNO market and the role of other market
participants such as MNOs and regulators in this expanding
opportunity and consists of the following sections:
-
Introduction: This Insider first presents taxonomy of MVNOs to
provide a conceptual structure for the analysis, taking the
perspective of mobile operators.
-
Market context (Global and Europe): This section examines the global
MVNO market analysis, MVNO trends in the European region and most
prevalent MVNO business models operating in the region.
-
Case studies: The report examines four leading MVNOs in the region in
more detail: Drillisch, Virgin Mobile, Freenet and Lebara Mobile.
These studies focus on the MVNO offerings, their sales and
promotional strategies and recent moves by the telcos in the MVNO
space.
-
Key findings and recommendations: The Insider concludes with a number
of key findings and a set of recommendations for MNVOs, MNOs and
regulators
Reasons To Buy
The
report examines the product and service portfolio being offered by
MNVOs in Europe to enable new entrants' telcos to align their product
offerings. The report also provides analysis of different MVNO
business model adopted in various countries in WE and CEE region and
identify the opportunities offered by each of them.
-
Helps executives build proactive, profitable growth strategies by
offering comprehensive, relevant analysis of the Europeregion's MVNO
opportunity, regulatory framework, competitive environment and best
practices of the existing virtual operators.
-
The case studies focus on product offerings of leading three MVNOs in
the region including the strategies being pursued by them to drive
their MVNO business, which can be beneficial to local players or
prospective market entrants.
-
By understanding the interests and positions of the main stakeholders
in the MVNO market - MNOs, end users, regulators, content providers
and ISPs - telecom professionals/operators can develop strategies and
increase their participation in the growing MVNO market
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