"The
Report Wearables - Fitness & Style Now, Mainstream Smart watches
Later provides information on pricing, market analysis, shares,
forecast, and company profiles for key industry participants. -
MarketResearchReports.biz”
Wearables
are a bridge between mobile computers and emerging embedded IoT
solutions, and are at a tipping point largely due to relentless
technical innovation in smartphones and its impact on the supply
chain. Smart watches and fitness devices are among the highest
profile wearables, with an immediate impact on traditional watch
vendors and technology OEMs alike. Smart watch use cases have been
limited, and even the most successful vendor, Apple, only appealed to
early adopters with its first watch. Better on-device software and
IoT use cases will drive the category mainstream in the future, but
manufacturers need a watch software platform with strong developer
support to build out these use cases.
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Key
Findings
Smart
watches are emerging in the market at the same time as computing
becomes ubiquitous. This presents vendors with a path forward a smart
watch is an ideal control point for IoT.
Technology
vendors have two choices: build their own platforms and try to
attract developers, or license Android Wear. Apple, Google, Pebble
and Samsung are the only platforms with sizable developer followings.
For
smart watches, vendors will have to bet on Google, as it is the only
licensable platform with developer support.
If
Apple can deliver on the promise of watches 3, it should be able to
harness its developer community to create use cases that drive sales.
To sell the next generation of Watches, battery life must improve to
allow always-on watch faces.
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Synopsis
Wearables
Fitness & Style Now, Mainstream Smart watches Later examines
wearables in context and focus on some of the key challenges and
opportunities surrounding smart watches for traditional watch vendors
and technology OEMs. We bring in evidence from case studies including
smart watch investments by Samsung and Apple, fitness bands from Fit
bit, and carrier retail support in the U.S. and Europe.
The
Report is structured as follows:
Section
1: Wearables in Context
Section
2: Smart watch Market Positioning
Section
3: Vendor case studies including Apple, Samsung and Fit bit
Section
4: Operator case studies, including Vodafone Germany, AT&T and
Verizon
Section
5: Key findings and recommendations.
ReasonsToBuy
Wearables
Fitness & Style Now, Mainstream Smart watches Later provides a
comprehensive analysis of wearables market trends and key challenges
and opportunities surrounding smart watches, supporting market
players from traditional watch vendors to technology OEMs and
wireless operators make informed strategic decisions.
The
reports forward-looking analysis of smart watches can help
vendors/OEMs/telcos assess key business opportunities and the
potential of smart watches.
The
report offers recommendations for different types of players in this
segment and are based on real strategies employed by vendors and
service providers to address the wearables market opportunity.
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Table
of Contents
Executive
Summary
Section
1: Wearables in Context
Section
2: Smart watch Market Positioning
Section
3: Vendor Case studies
Samsung
Apple
Fit
bit
Section
4: Operator Case Studies
U.S.
Carrier Retail Sales Mix
Vodafone
Germany
Section
5: Key Findings and Recommendations
Appendices
Acronyms
and Definitions
Companies
mentioned
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