"The Report Pay-TV in
Latin America: Multiplay Service Bundling and Investment in FTTH/B to
Drive Service Adoption provides information on pricing, market
analysis, shares, forecast, and company profiles for key industry
participants. - MarketResearchReports.biz"
At
a regional level, the market has been expanding at a fast pace over
the last several years, mainly supported by improvements in average
GDP per capita levels in most markets and the availability of
affordable service offerings, such as prepaid DTH/satellite
connections, which have helped to improve service among groups of the
population previously excluded. However, relatively low service
penetration levels suggest that there is still substantial room for
growth.
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Report @ http://www.marketresearchreports.biz/analysis/904545
Key Findings
- Despite we expect
DTH/satellite and cable to remain as the most popular pay-TV
technologies during the 2016-2021 period, we anticipate both
technologies will progressively lose weight to IPTV. This trend will
be supported by operators investments in FTTH/B, which have been
increasing over the last several years in response to the growing
demand for faster Internet connectivity, as well as to support the
launch of convergent service offerings, where media and pay-TV
services play a key role.
- Incumbent telecom operators
in Argentina and Mexico have been historically banned from launching
pay-TV services in order to prevent the market concentration the
market concentration that would occur if operators with substantial
market power were allowed to launch pay-TV services. The expected
liberalization of the pay-TV market in these two countries will
create greater incentives for fiber investments, supporting the
eventual launch of IPTV services.
- The demand for OTT video
services will experience a strong uptake over the next five years, a
trend that most pay-TV service providers see as a long-term challenge
to their traditional pay-TV business. As a result, a number of pay-TV
operators in the region have launched or are in the process of
launching their own OTT platforms, while others are establishing
partnerships with pure OTT players such as Netflix.
- Telecom operators are
increasingly leveraging multiplay service bundles as a tool to
increase pay-TV subscribership and better compete with cable
operators, traditionally well established in this market.
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Synopsis
Pay-TV in Latin America:
Multiplay Service Bundling and Investment in FTTH/B to Drive Service
Adoption', a Telecom Insider by Pyramid Research, provides an
executive-level overview of the pay-TV market in Latin America, with
forecasts of key indicators up to 2021. It delivers deep quantitative
and qualitative insight into the pay-TV services market, analyzing
key trends on service adoption, and the main drivers and challenges
for pay-TV services to grow in the market, mainly focusing on the
impact of competitive, regulatory, demand and technology forces.
It provides in-depth
analysis of the following:
- Market size and forecast; a
look at the total market size and forecast for pay-TV services in
Latin America, with an overview analysis on selected countries.
- Drivers and Challenges; an
overview on the key drivers and challenges impacting the pay-TV
market in Latin America under regulatory, competitive, demand and
technology perspectives;
- Case studies; this section
details the business model and strategy of three pay-TV service
providers in Latin America to succeed in this market;
- Key findings and
recommendations; the Insider concludes with a number of key findings
and a set of recommendations for cable operators, pay-TV service
providers, and regulators.
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- This Insider Report provides
a comprehensive examination of the pay-TV service providers business
models in Latin America to help executives fully understand market
dynamics, determine what works and what doesnt, formulate effective
product development plans and optimize resource allocation and return
on investments.
- This Insider Report provides
a five-year forecast of the pay-TV market in Latin America, developed
using Pyramid Researchs rigorous bottom-up modeling methodologies, to
enable executives to effectively position their companies for growth
opportunities and emerging trends in demand for their products.
- Three case studies illustrate
the findings of the report, providing insight into particular
situations in the pay-TV market; this will help the reader understand
both the challenges confronted in the real world and the strategies
employed to overcome those challenges.
- The report discusses concrete
opportunities in the pay-TV market, providing a number of actionable
recommendations for cable operators, pay-TV service providers, and
regulators.
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